Brand Redesign
Task:  
To create a brand identity and look & feel for a new fitness app created by Toppa Tough Fitness

Challenge:  
To create an approchable and friendly look and feel connecting the user to the app without intimidation. This app is for anyone at any stage in their fitness journey. They are routed in connection between a balanced lifestyle and the everyday busy lifestlye. It never has to be one or the other.