Brand Redesign
Task:  
To create a friendly design to make anyone in need of a good night sleep feel welcomed to try zzZonked.

Challenge:  
The cannabis industry comes with many stigmas and can be intimidating for people who have never tried any of its products. We had two main challenges to solve for with this redesign. Our first challenge was to not only appeal to our current users but to remove some of the stigma around “weed” and create a more welcoming space for new users. The team at Nova Farms provided us with a new container that really helped evoke our friendly disposition. zzZonked helps you fall asleep and stay asleep to ensure you have a great day. Our second challenge was to ensure we weren’t creating a sleepy design, but creating a design that evokeds the rested energy a consumer feels after a goodnights sleep.